Bengo Media produce new podcast for Dŵr Cymru Welsh Water Staff
We’ve recently teamed up with Dŵr Cymru Welsh Water to create a new podcast for its staff who are working through the Coronavirus pandemic.
The company’s 3,500 staff have continued working to keep water flowing freely to the three million people it serves during the crisis. In an effort to keep everyone feeling connected, Dŵr Cymru asked us to help them create a new podcast.
Dŵr Cymru’s Morgan Lloyd explained that a podcast felt like a good way to reach out to staff during the pandemic.
He said, “Across the business we have thousands of people who have had to adapt to new ways of working. Many of our operational colleagues are still out and about delivering an essential service; from keeping water flowing to unblocking sewers and protecting our environment.
“We’re a tight-knit company, and people naturally miss each other and feel more isolated in the current circumstances.
“We wanted to do something to boost morale and help everyone feel more connected. A podcast specifically for – and about – our colleagues has been a really effective way to reach people in all of those different settings.”
With our help, Dŵr Cymru Welsh Water recorded and launched the pilot episode of ‘The Tonic’ podcast on 27th April. Feedback from staff has been positive so far, and the podcast is set to become a weekly production for the duration of the crisis.
Morgan continued, “Podcasting is a new medium for the company, but it felt like the perfect fit for this project. It means that people can listen wherever they are – whether at home on their laptop or listening whilst travelling in their vans or tankers.
For something created remotely and under such unusual circumstances, it’s been surprisingly straight-forward to do, and well received. It’s also helped to have Melissa Knight as presenter. Melissa now works for Welsh Water as a Marketing Manager but used to present on Red Dragon FM. Now she has come together with her old radio partner Jason Harrold to entertain the Welsh Water family”.
To listen to the trailer for The Tonic podcast, click here.
Remote podcasting in the age of Coronavirus
The work we’ve done with Welsh Water is part of a new strategy to help companies record and publish podcasts during COVID-19. We are helping companies to use the equipment and technology that they already have within their organisations and at home, to create professional podcasts that people will want to engage with.
Whether used for internal comms and aimed at staff and stakeholders, or aimed at the general public, a podcast is a great way of communicating a complex or a detailed message to a specific audience. It’s a format that people can digest in their own time, even whilst they’re doing something else like cooking dinner, or going for a run.
To find out more about our remote podcasting capabilities, click here.