Video Podcasts

When you just need to kick back and let the experts take everything off your hands

Question: Which is the fastest growing podcast platform on earth?

Answer: YouTube!

Surprised? Maybe. But think about it: a lot of incredibly successful podcasters like Russell Brand or Steven Bartlett are visible on YouTube too via video enabled podcasts.

According to OFCOM, 31% of people in the UK now go to YouTube to get their podcasts. And that number is likely to go up.

So is it time you thought of video for your podcast?

There are plenty of good reasons why any great podcaster should have a good video podcast (also known as a “vodcast”) in their arsenal. For example:

  • Discoverability: Your podcast needs to be where your audience is searching and interacting. So if your audience is on YouTube, you should be there too.
  • Engagement: YouTube provides your podcast a new platform to communicate with your listeners.
  • PR & Marketing: Recording video too gives you additional content that can be repurposed for your social channels.

Now’s the time to start thinking about a video element to your podcast series.

Question: Which is the fastest growing podcast platform on earth?

Answer: YouTube!

Surprised? Maybe. But think about it: a lot of incredibly successful podcasters like Russell Brand or Steven Bartlett are visible on YouTube too via video enabled podcasts.

According to OFCOM, 31% of people in the UK now go to YouTube to get their podcasts. And that number is likely to go up.

So is it time you thought of video for your podcast?

There are plenty of good reasons why any great podcaster should have a good video podcast (also known as a “vodcast”) in their arsenal. For example:

  • Discoverability: Your podcast needs to be where your audience is searching and interacting. So if your audience is on YouTube, you should be there too.
  • Engagement: YouTube provides your podcast a new platform to communicate with your listeners.
  • PR & Marketing: Recording video too gives you additional content that can be repurposed for your social channels.

Now’s the time to start thinking about a video element to your podcast series.

How can Bengo Media help?

If you’re looking to take your podcast into the next dimension, we can help you out. Our podcast agency offers a whole bunch of podcasting-related services - and making video podcasts is one of them.

Engagement

Take a look at the podcast we made for myf.cymru, a Welsh-language mental health support organisation.

In Sgwrs?, host Trystan Ellis-Morris has an in-depth conversation with four guests about their mental health. On screen, we see them in full screen but also in a branded frame.

Smart phone next to a cup of coffee

Adoptive parent Abbey shares her story on Truth Be Told: Adoption Stories - a video podcast makes for The National Adoption Service for Wales

Repurposing for YouTube

Then there’s the work we did with the National Adoption Service for Wales on Truth Be Told: Adoption Stories.

Here’s a great example of a video podcast making use of the medium to market itself.

Truth Be Told: Adoption Stories is available as a 10 minute ‘made for YouTube’ video as well as a full audio podcast.

Optimising your podcast for YouTube in this way means highlights and best bits can be shared widely on social media, attracting more listeners who might not otherwise go looking.

So what are you waiting for?!

Book in a discovery call with us to chat over preliminary options and we’ll help you get your podcast video-enabled.