National Adoption Service for Wales series shortlisted for the Parenting Award A Bengo Media-produced series has received a nomination in the prestigious 2023 British Podcast Awards. Truth Be Told: Adoption Stories is a podcast made for the National Adoption Service for Wales, in collaboration with the public relations agency, Cowshed. It’s one of six podcasts nominated for the Parenting Award … Read More
2021 Producer Report: Our Year in Podcast Production
In an award-winning year, Bengo Media has been the podcast producer for the World Health Organization, Blue Cross, Sue Ryder and Mudiad Meithrin.
Bengo Media produce new podcast for Dŵr Cymru Welsh Water Staff
We’ve recently teamed up with Dŵr Cymru Welsh Water to create a new podcast for its staff who are working through the Coronavirus pandemic. The company’s 3,500 staff have continued working to keep water flowing freely to the three million people it serves during the crisis. In an effort to keep everyone feeling connected, Dŵr Cymru asked us to help … Read More
Remote Podcasting in the age of Coronavirus
We don’t actually need be in the same room as you to help you get your podcast off the ground. In fact, we’ve never needed to be. The truth is, that whilst most of us are still adjusting to the unprecedented changes to the way we work, the world of podcasting has remained relatively unaffected.
Case Study: The ‘Addysg Cymru | Education’ Wales podcast
At a Glance Client: Welsh Government Podcast: Addysg Cymru | Education Wales No. of Episodes: 2 Language: English & Welsh Launch Date: April 2018 The Client The Welsh Government wanted to help teachers in Wales to get to grip with the complex changes to the school curriculum that will be in place by 2020; changes that will affect the way 33,000 teaching staff across the … Read More
Case Study: ‘Podcast 101’ training for Community Housing Cymru
At a Glance Client: Community Housing Cymru Service: ‘Podcast 101’ training and consultancy The Background Community Housing Cymru represents all housing associations in Wales. Its members provide traditional as well as specialist social housing for around 10% of the Welsh population. Community Housing Cymru approached Bengo Media to help them create a podcast that would address the issues affecting social housing, … Read More
Will 2019 really be ‘the year of the podcast’?
At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
The PR Power of the Podcast
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More
Podcasting for business: the good, the bad and the ugly
That woman in your brainstorming meeting the other day was so right; your company does need a podcast. I’ll leave it to you whether you tell her or not. Podcasting for business is an effective way for brands to communicate their value proposition to an engaged and captive audience. The very nature of podcasting – as an on-demand format – … Read More
Bengo Media creates new podcast for Welsh teachers
Bengo Media has been commissioned by Welsh Government to create a new podcast series for Welsh teachers, ahead of a root and branch reform of the country’s education system. By 2022, all children in Wales will be working to a new curriculum for the first time in over 30 years – with digital skills at the heart of the reforms … Read More
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