As of January 2024, there are 4,318,424 total podcasts registered. That’s a lot of audio! But inside this statistic is the world of branded podcasts – a marketing channel as old as podcasting itself. What is a “branded” podcast anyway? Okay, so all podcasts are technically branded. They’re either a brand in their own right, or the splinter of a … Read More
Recording a Podcast from Multiple Locations
Yep, we get it. It’s super tempting to try recording podcasts from multiple locations on Zoom. It’s convenient. There’s no travel. You even get a self-editing, speaker-focused video to go with it. And while all of that sounds lush – it comes with a heavy list of downsides. We’ve already covered why you shouldn’t record podcasts on Zoom, no matter … Read More
Case Study: Business, Babies and Bossing It
We’re chuffed to pieces to be able to showcase one of our latest Consultancy, Record, Edit and Publish podcast projects: Business, Babies and Bossing It by Jess Morgan and Cass Bodington. When these two fabulous women from South Wales came to us, they had oodles of ideas spilling out about a podcast they wanted to create but zero experience in … Read More
The art of making a successful podcast: Training we’ve delivered in 2021
In 2021 Bengo Media provided podcast training for a 100 academics in 92 days, plus helped turn an idea in a bathtub into a soon to be smash.