As of January 2024, there are 4,318,424 total podcasts registered. That’s a lot of audio! But inside this statistic is the world of branded podcasts – a marketing channel as old as podcasting itself. What is a “branded” podcast anyway? Okay, so all podcasts are technically branded. They’re either a brand in their own right, or the splinter of a … Read More
Recording a Podcast from Multiple Locations
Yep, we get it. It’s super tempting to try recording podcasts from multiple locations on Zoom. It’s convenient. There’s no travel. You even get a self-editing, speaker-focused video to go with it. And while all of that sounds lush – it comes with a heavy list of downsides. We’ve already covered why you shouldn’t record podcasts on Zoom, no matter … Read More
Case Study: Business, Babies and Bossing It
We’re chuffed to pieces to be able to showcase one of our latest Consultancy, Record, Edit and Publish podcast projects: Business, Babies and Bossing It by Jess Morgan and Cass Bodington. When these two fabulous women from South Wales came to us, they had oodles of ideas spilling out about a podcast they wanted to create but zero experience in … Read More
13 Steps to Start A Successful Podcast
In case you missed our co-founder Steve’s brilliant webinar, here’s a little summary in blog form. Bringing more than 25 years’ worth of experience to the table, Steve outlines the crucial key points you need to hit to make sure that your podcast stands out and achieves wonderful things. (Before we go any further, we’ve popped some links in here … Read More
2021 Producer Report: Our Year in Podcast Production
In an award-winning year, Bengo Media has been the podcast producer for the World Health Organization, Blue Cross, Sue Ryder and Mudiad Meithrin.