As of January 2024, there are 4,318,424 total podcasts registered. That’s a lot of audio! But inside this statistic is the world of branded podcasts – a marketing channel as old as podcasting itself. What is a “branded” podcast anyway? Okay, so all podcasts are technically branded. They’re either a brand in their own right, or the splinter of a … Read More
Podcasts Are A Complete Waste of Time and Money*
Well that got your attention, didn’t it? From a podcast company nonetheless! Let’s complete the rest of that sentence before we all start hyperventilating… *without proper marketing! If we’ve said it once, we’ve said it a million times. And it’s on this very subject that our co-founder and creative director Steve Austins delved into during his latest webinar. We’ve popped … Read More
The art of making a successful podcast: Training we’ve delivered in 2021
In 2021 Bengo Media provided podcast training for a 100 academics in 92 days, plus helped turn an idea in a bathtub into a soon to be smash.