Branded Podcasts – What Are They? (With Examples)

As of January 2024, there are 4,318,424 total podcasts registered. That’s a lot of audio! But inside this statistic is the world of branded podcasts – a marketing channel as old as podcasting itself. What is a “branded” podcast anyway? Okay, so all podcasts are technically branded. They’re either a brand in their own right, or the splinter of a … Read More

The Best Places to Publish Your Podcast

eBay Open for Business presenter, John Henry at the Gimlet Creative Studios ©eBay

Producing a podcast is loads of fun – but it’s also hard work. Lining up schedules, booking in a recording session, setting up, making sure there’s a good capture… And all of this comes long before the often arduous editing and post-production process. Still, when all is said and done, at least you’re left with a brilliant show that you can … Read More

How to Record Podcasts On Zoom? DON’T! 2 Better Ways To Try

zoom logo

Ah, remember lockdowns? They were… terrible. But one halfway good thing to come out of the lockdown periods was content – lots of content – made by budding amateurs who found their voices in podcasting. The “let’s start a podcast!” trend was a lot of fun, at least from our perspective (even if everyone and their nan had started one by the … Read More

And then we were 5!!!!

Bengo at 5 Fireworks

Wow – wee! How did that happen?? From the 2ish sentences that changed our lives (Steve: I think I’m ready to the leave the BBC –  Marina: Well ok. If you’re sure… Fancy doing something together??!) Bengo becomes 5 years old today! And it’s been a hell of ride. To all our amazing clients, thank you so much for trusting … Read More

13 Steps to Start A Successful Podcast

13 Steps to start a successful podcast banner

In case you missed our co-founder Steve’s brilliant webinar, here’s a little summary in blog form. Bringing more than 25 years’ worth of experience to the table, Steve outlines the crucial key points you need to hit to make sure that your podcast stands out and achieves wonderful things. (Before we go any further, we’ve popped some links in here … Read More

Case Study: Northumbria University

Northumbria University Landscape Picture

100 staff and academics all podcast trained and ready to go! In May 2021, we embarked on one of our biggest podcast training programmes to date; the skilling-up of 100 Northumbria University members of staff and academia. Now, you know us. We do love helping people start their podcast journey, and this time was no different. We devised and delivered … Read More

Podcast train 100 academics in 3 months? No problem!

You know us. If we’re not making podcasts, we’re talking about them. So imagine our delight when the good people of Northumbria University challenged us to train 100 of their academics and staff to be completely podcast ready, remotely (naturally!), in just 3 months. What motivated Andrea to get the training? Andrea Slowey – PR & Media Manager – Northumbria … Read More