Last week, we joined a rabble of journalists, content creators, broadcasters and other audiophiles at the Wales content commissioning launch of BBC Sounds, the new home for audio from across the BBC. Available to download for free from Apple, Google and Amazon app stores, BBC Sounds brings together all of the broadcaster’s live and on demand radio, music and podcasts in … Read More
At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More
That woman in your brainstorming meeting the other day was so right; your company does need a podcast. I’ll leave it to you whether you tell her or not. Podcasting for business is an effective way for brands to communicate their value proposition to an engaged and captive audience. The very nature of podcasting – as an on-demand format – … Read More
Bengo Media has been commissioned by Welsh Government to create a new podcast series for Welsh teachers, ahead of a root and branch reform of the country’s education system. By 2022, all children in Wales will be working to a new curriculum for the first time in over 30 years – with digital skills at the heart of the reforms … Read More
Your listeners are time poor, so challenge yourself to offer them value every minute – or cut your episodes down to size I’ve spent some time this week catching up on all the news from last week’s Podcast Movement. PM is the big, annual US conference on all things podcasting. And while many sessions caught the eye, VP of Libsyn, … Read More
It need not be expensive to get your podcast career started, leaving you more time to worry about content. Earlier this week I received an email from a friend. He said he and two of his friends were setting up a new podcast. It’s the kind of news gets me punching the air with joy nowadays. It takes all sorts, … Read More