Five things we learned at the BBC Sounds launch in Wales

Last week, we joined a rabble of journalists, content creators, broadcasters and other audiophiles at the Wales content commissioning launch of BBC Sounds, the new home for audio from across the BBC. Available to download for free from Apple, Google and Amazon app stores, BBC Sounds brings together all of the broadcaster’s live and on demand radio, music and podcasts in … Read More

Will 2019 really be ‘the year of the podcast’?

At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.

The PR Power of the Podcast

Headphones coming out of laptop

Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More

Podcasting for business: the good, the bad and the ugly

Lady With Phone and headphone listening in town

That woman in your brainstorming meeting the other day was so right; your company does need a podcast. I’ll leave it to you whether you tell her or not. Podcasting for business is an effective way for brands to communicate their value proposition to an engaged and captive audience. The very nature of podcasting – as an on-demand format – … Read More

9 top tips for getting your podcast heard

So, you’ve recorded a kick-ass podcast. The first few episodes are finished, and they sound even better than you hoped they would. But though that may have seemed like a lot of work, that was just the beginning.

Bengo Media creates new podcast for Welsh teachers

Steve, Mike Bubbins & guest recording on location

Bengo Media has been commissioned by Welsh Government to create a new podcast series for Welsh teachers, ahead of a root and branch reform of the country’s education system. By 2022, all children in Wales will be working to a new curriculum for the first time in over 30 years – with digital skills at the heart of the reforms … Read More

Have you really got enough quality content for a 50 minute podcast? 

Your listeners are time poor, so challenge yourself to offer them value every minute – or cut your episodes down to size I’ve spent some time this week catching up on all the news from last week’s Podcast Movement. PM is the big, annual US conference on all things podcasting. And while many sessions caught the eye, VP of Libsyn, … Read More