Podcasting From Home – Part 3: Recording Your Audio

This is the last of a three-part blog series called Podcasting From Home – The New Normal. It follows on from part one, which is all about getting you sounding great; and part two, which is all about getting your guests to sound great. If you’ve followed the first two blogs, then congratulations – because by now, you should sound great, … Read More

Podcasting From Home – Part One: Managing Your Sound

The new normal – I’m sick of the phrase, I’m sure you are too. The only trouble is, for most of us, it’s a useful way of summing up the fact that life is going to be quite different for some time to come. And when it comes to recording a podcast, being able to put four or five people … Read More

Case Study: The ‘Richard Parks: Antarctica’ Podcast

At a Glance Client: Team Quest Podcast: Richard Parks: Antarctica No. of Episodes: 11 Language: English Launch Date: November 2018 The Client Anchored in Wales and powered by expertise from across Great Britain, ‘Team Quest’ is a collective of organisations and individuals motivated by human progress. Their first collaborative project centred around extreme athlete Richard Parks’ attempt to ski solo, … Read More

Bengo Media produce new podcast for Dŵr Cymru Welsh Water Staff

We’ve recently teamed up with Dŵr Cymru Welsh Water to create a new podcast for its staff who are working through the Coronavirus pandemic. The company’s 3,500 staff have continued working to keep water flowing freely to the three million people it serves during the crisis. In an effort to keep everyone feeling connected, Dŵr Cymru asked us to help … Read More

Case Study: ‘Podcast 101’ training for Community Housing Cymru

Community Housing Cymru

At a Glance Client: Community Housing Cymru Service: ‘Podcast 101’ training and consultancy The Background Community Housing Cymru represents all housing associations in Wales. Its members provide traditional as well as specialist social housing for around 10% of the Welsh population. Community Housing Cymru approached Bengo Media to help them create a podcast that would address the issues affecting social housing, … Read More

Five things we learned at the BBC Sounds launch in Wales

Last week, we joined a rabble of journalists, content creators, broadcasters and other audiophiles at the Wales content commissioning launch of BBC Sounds, the new home for audio from across the BBC. Available to download for free from Apple, Google and Amazon app stores, BBC Sounds brings together all of the broadcaster’s live and on demand radio, music and podcasts in … Read More

Will 2019 really be ‘the year of the podcast’?

At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.

The PR Power of the Podcast

Headphones coming out of laptop

Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More

9 top tips for getting your podcast heard

So, you’ve recorded a kick-ass podcast. The first few episodes are finished, and they sound even better than you hoped they would. But though that may have seemed like a lot of work, that was just the beginning.