At a Glance Client: Community Housing Cymru Service: ‘Podcast 101’ training and consultancy The Background Community Housing Cymru represents all housing associations in Wales. Its members provide traditional as well as specialist social housing for around 10% of the Welsh population. Community Housing Cymru approached Bengo Media to help them create a podcast that would address the issues affecting social housing, … Read More
Five things we learned at the BBC Sounds launch in Wales
Last week, we joined a rabble of journalists, content creators, broadcasters and other audiophiles at the Wales content commissioning launch of BBC Sounds, the new home for audio from across the BBC. Available to download for free from Apple, Google and Amazon app stores, BBC Sounds brings together all of the broadcaster’s live and on demand radio, music and podcasts in … Read More
Will 2019 really be ‘the year of the podcast’?
At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
The PR Power of the Podcast
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More
9 top tips for getting your podcast heard
So, you’ve recorded a kick-ass podcast. The first few episodes are finished, and they sound even better than you hoped they would. But though that may have seemed like a lot of work, that was just the beginning.
Have you really got enough quality content for a 50 minute podcast?
Your listeners are time poor, so challenge yourself to offer them value every minute – or cut your episodes down to size I’ve spent some time this week catching up on all the news from last week’s Podcast Movement. PM is the big, annual US conference on all things podcasting. And while many sessions caught the eye, VP of Libsyn, … Read More
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