Podcast marketing isn’t something that should be left until publication: getting it done right means getting it done EARLY… and that stands for:

Engagement: We’ll help you figure out your engagement goals: Who is your podcast for? What do they want from a podcast? And how can you create content that keeps listeners coming back for more?

Artwork (and Branding): In order to make a splash in the listings, you need to look the part. Let us handle that! We can design striking cover art that helps you stand out as well as advising series titles and descriptions that will help you stand out.

Repurposing: We’ll gladly repurpose clips from your podcast recordings into shareable social media assets like clips, quotecards and other tasty promotional bits to generate a buzz online.

Long-term: Unless it’s exclusively topical, most podcasts that do well in the long-term work because their content is what we like to call ‘evergreen’. We’ll guide you to make sure your content holds up a year, two years, five years from now.

YouTube: Believe it or not, YouTube is one of the best places to be at the moment if you’re a budding podcaster. Here at Bengo we’re a dabhand at creating video enabled podcasts in a range of formats. With a video recording, we’ll have loads of extra bits and bobs to repurpose (see above) for social media too!

So what are you waiting for!? Get in touch about any marketing woes you have and we’ll sort you out in no time!