From Matt at Communicorp:
“Capital South Wales and Capital Scotland worked with Bengo Media on a week-long series to help tackle the problem of loneliness, which was intensely experienced by our target demographic during the Coronavirus pandemic.
The guests that were sourced were well researched and the content was very timely and meaningful – coinciding with the exact anniversary of the first lockdown.
Homing in on relatable issues such as; dating struggles, loss of social life, life through social media and remote working challenges, this ‘You’re not on your own’ series allowed Capital to deliver content to our 15-24 audience that was focussed and engaging, yet in-keeping with the brand’s proposition and also the personalities that delivered it on air. “