If you’ve been in two minds about whether your brand or business should be joining the world of podcasts, we’ve recently written something that just might convince you once and for all.
For the latest issue of Your Business magazine, we compiled a handy beginner’s guide to podcasting for business. It covers off exactly who’s listening and what they want to hear, and explains how creating a podcast can also generate collateral for your other marketing efforts. And if you’re unsure how recording a podcast would work in this new world of social distancing, don’t forget that remote podcasting is totally possible (we can help).
A big thank you to our client, Zoë, for agreeing to feature as a case study.
You can find the double page spread on page 116 – 177, with some thoughts on marketing your podcast from our co-founder Marina on page 121: https://bit.ly/2xpliBG
The latest issue of Your Business Magazine is out now, so be sure to pick up a copy*.
*Take extra notice of the info in the bottom right corner of our feature – there’s information about a 10% discount on any training package booked with Bengo Media before the 31st December 2020.