At a glance Client: Steve Morgan, Freelance SEO Consultant and published author. Service: Audiobook production. The background Steve Morgan is the author of Anti-Sell: Marketing & Lead Generation for Freelancers Who Hate Sales. As a keen audiobook listener, Steve wanted to make sure that his new title would be available as an audiobook at the same time as other formats (paperback, … Read More
Remote Podcasting in the age of Coronavirus
We don’t actually need be in the same room as you to help you get your podcast off the ground. In fact, we’ve never needed to be. The truth is, that whilst most of us are still adjusting to the unprecedented changes to the way we work, the world of podcasting has remained relatively unaffected.
Case Study: Podcast Editing & Social Media, The Film Festival Doctor
At a Glance Client: The Film Festival Doctor Service: Podcast editing, hosting and social media management The Background The Film Festival Doctor, aka Rebekah Louisa Smith, offers bespoke services that focus upon creating a successful film festival strategy; these include placing films in the best film festivals around the world, finding the right sales agents, and PR and marketing activities … Read More
Bengo Media produce BBC Radio Wales’ official General Election 2019 podcast
We’re really excited to be producing BBC Radio Wales’ official General Election 2019 podcast. Bringing former leaders of the political parties in Wales together, this weekly podcast, presented by former BBC Wales political Editor, Betsan Powys, analyses each week’s events. The panel includes former First Minister and former Leader of Welsh Labour Carwyn Jones AM, former leader of Plaid Cymru … Read More
Case Study: The ‘Addysg Cymru | Education’ Wales podcast
At a Glance Client: Welsh Government Podcast: Addysg Cymru | Education Wales No. of Episodes: 2 Language: English & Welsh Launch Date: April 2018 The Client The Welsh Government wanted to help teachers in Wales to get to grip with the complex changes to the school curriculum that will be in place by 2020; changes that will affect the way 33,000 teaching staff across the … Read More
Case Study: ‘Podcast 101’ training for Community Housing Cymru
At a Glance Client: Community Housing Cymru Service: ‘Podcast 101’ training and consultancy The Background Community Housing Cymru represents all housing associations in Wales. Its members provide traditional as well as specialist social housing for around 10% of the Welsh population. Community Housing Cymru approached Bengo Media to help them create a podcast that would address the issues affecting social housing, … Read More
Case Study: ‘Our Squad’ podcasts for Sport Wales
At a Glance Client: Sport Wales Podcast: Inside Welsh Sport – #OurSquad No. of Episodes: 3 Language: English & Welsh Launch Date: August 2018
Will 2019 really be ‘the year of the podcast’?
At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
Case Study: The ‘Inside Welsh Sport’ Podcast
At a Glance Client: Sport Wales Podcast: Inside Welsh Sport No. of Episodes: 4 Language: English & Welsh Launch Date: March 2018
The PR Power of the Podcast
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More