At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More
That woman in your brainstorming meeting the other day was so right; your company does need a podcast. I’ll leave it to you whether you tell her or not. Podcasting for business is an effective way for brands to communicate their value proposition to an engaged and captive audience. The very nature of podcasting – as an on-demand format – … Read More
For many people, July was an opportunity to get down to the beach and enjoy the hottest summer since 1976. Sadly, I wasn’t one of those people. It’s been a busy old month for us at Bengo Media. Here’s a whistle-stop tour of what we’ve been up to. The first 17 days of July were dominated by television, which for … Read More
One Day Workshop Podcasting is the fastest growing way to reach and engage your customer base. On-demand audio programmes have seen an explosion in popularity, and with Google throwing its weight behind promoting podcast content, this is only set to increase. Brands of all sizes and individuals across the globe are using this exciting medium to engage fans and customers and to build … Read More
Bengo Media has been commissioned by Welsh Government to create a new podcast series for Welsh teachers, ahead of a root and branch reform of the country’s education system. By 2022, all children in Wales will be working to a new curriculum for the first time in over 30 years – with digital skills at the heart of the reforms … Read More