Last week, we joined a rabble of journalists, content creators, broadcasters and other audiophiles at the Wales content commissioning launch of BBC Sounds, the new home for audio from across the BBC. Available to download for free from Apple, Google and Amazon app stores, BBC Sounds brings together all of the broadcaster’s live and on demand radio, music and podcasts in … Read More
Will 2019 really be ‘the year of the podcast’?
At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
Case Study: The ‘Inside Welsh Sport’ Podcast
At a Glance Client: Sport Wales Podcast: Inside Welsh Sport No. of Episodes: 4 Language: English & Welsh Launch Date: March 2018
The PR Power of the Podcast
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More
Podcasting for business: the good, the bad and the ugly
That woman in your brainstorming meeting the other day was so right; your company does need a podcast. I’ll leave it to you whether you tell her or not. Podcasting for business is an effective way for brands to communicate their value proposition to an engaged and captive audience. The very nature of podcasting – as an on-demand format – … Read More
Confessions of a Hairdresser…and other podcasts dreamt up in our #Podcast101 workshop
At Bengo Media, we meet a lot of people who tell us they want to start a podcast. Only a fraction actually do. At our new podcast workshops, we’re trying to remove the mystique from podcasting, and empower people to get started.
9 top tips for getting your podcast heard
So, you’ve recorded a kick-ass podcast. The first few episodes are finished, and they sound even better than you hoped they would. But though that may have seemed like a lot of work, that was just the beginning.
July 2018 – Work, like the rest of the country, was hotting up
For many people, July was an opportunity to get down to the beach and enjoy the hottest summer since 1976. Sadly, I wasn’t one of those people. It’s been a busy old month for us at Bengo Media. Here’s a whistle-stop tour of what we’ve been up to. The first 17 days of July were dominated by television, which for … Read More
Podcast 101 – One Day Workshop
One Day Workshop Podcasting is the fastest growing way to reach and engage your customer base. On-demand audio programmes have seen an explosion in popularity, and with Google throwing its weight behind promoting podcast content, this is only set to increase. Brands of all sizes and individuals across the globe are using this exciting medium to engage fans and customers and to build … Read More
Bengo Media creates new podcast for Welsh teachers
Bengo Media has been commissioned by Welsh Government to create a new podcast series for Welsh teachers, ahead of a root and branch reform of the country’s education system. By 2022, all children in Wales will be working to a new curriculum for the first time in over 30 years – with digital skills at the heart of the reforms … Read More