The PR Power of the Podcast

Headphones coming out of laptop

Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!). Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within … Read More

Podcasting for business: the good, the bad and the ugly

Lady With Phone and headphone listening in town

That woman in your brainstorming meeting the other day was so right; your company does need a podcast. I’ll leave it to you whether you tell her or not. Podcasting for business is an effective way for brands to communicate their value proposition to an engaged and captive audience. The very nature of podcasting – as an on-demand format – … Read More

9 top tips for getting your podcast heard

So, you’ve recorded a kick-ass podcast. The first few episodes are finished, and they sound even better than you hoped they would. But though that may have seemed like a lot of work, that was just the beginning.

July 2018 – Work, like the rest of the country, was hotting up

For many people, July was an opportunity to get down to the beach and enjoy the hottest summer since 1976. Sadly, I wasn’t one of those people. It’s been a busy old month for us at Bengo Media. Here’s a whistle-stop tour of what we’ve been up to. The first 17 days of July were dominated by television, which for … Read More

Podcast 101 – One Day Workshop

One Day Workshop Podcasting is the fastest growing way to reach and engage your customer base. On-demand audio programmes have seen an explosion in popularity, and with Google throwing its weight behind promoting podcast content, this is only set to increase. Brands of all sizes and individuals across the globe are using this exciting medium to engage fans and customers and to build … Read More

Bengo Media creates new podcast for Welsh teachers

Steve, Mike Bubbins & guest recording on location

Bengo Media has been commissioned by Welsh Government to create a new podcast series for Welsh teachers, ahead of a root and branch reform of the country’s education system. By 2022, all children in Wales will be working to a new curriculum for the first time in over 30 years – with digital skills at the heart of the reforms … Read More